LONDON (AP) Maybe it's the effect of "The Hunger Games" and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 200-year-old venue. Or maybe it's the Robin Hood factor.
Whatever the reason, archery is hot at the London Olympics - sometimes hotter than anything else NBC showed on its cable channels during the opening week of the games.
Much the same way curling became the can't-miss niche sport of the Vancouver Games two winters ago, archery shined in London.
One of the oldest sports in the world, archery has been involved in its fair share of legends, from Robin Hood to William Tell. But the modern event has its own brand of sharpshooter, launching arrows from over 75 yards away trying to hit a bulls-eye just 12 centimeters wide. Explore the equipment of the archer, see how the Olympic tournament format resembles a March Madness bracket and learn how a small nation in southeast Asia - 1/33rd the size of China - has taken control of the sport.