WICHITA, Kan. (AP) Wichita State fired athletic director Darron Boatright on Wednesday amid growing criticism over the university's inability to compete in the new market of name, image and likeness payments to athletes.

University President Rick Muma said in a news release that Boatright had achievements and successes during his tenure, but "there were significant, ongoing concerns that became acute in recent weeks, ones that I did not believe could be addressed." Muma did not elaborate.

Sarah Adams, the schools senior associate athletic director and senior women's administrator, will become interim athletic director while a search is conducted for Boatright's replacement.